Course Description
Advertising is a pervasive presence in developed and developing economies, and an important,
evolving part of organizations’ marketing activities and integrated marketing communications
programs. The course aims to develop your understanding of advertising as an element of
marketing communications, of how the advertising planning process is managed, and the various
factors affecting decision-making in this area.
Course Objectives
- To understand the process of marketing communications.
- To understand and integrate marketing communications theory and concepts with all elements of the promotional mix.
- To acquaint students with approaches and methods to develop, execute and evaluate advertising campaigns.
- Application of Advertising through the development and implementation of an advertising plan.
- Teacher: Hamza V.K.
MBA2M08: E MARKETING
- Teacher: jijo george
Course Description
This course deals with various aspects of economic, social, political and cultural environment of India. This will help them in gaining a deeper understanding of the environmental factors influencing Indian business organizations.
Course Objectives
The present course aims at
- familiarizing the participants with various aspects of environment that have major repercussions on businesses in India.
- Sharpening the minds of the students to watch and update the changes that occur constantly in this sphere.
Course Description
In today's fast changing business world, obtaining high-quality information about the current business environment may determine the success or failure of a business. Business researchers use a variety of methods to collect information about consumers, employees, businesses and the marketplace in general. This information is used to help businesses make effective decisions.
Course Objectives
Broadly the objective of this course is to provide students an insight into various into different sources of business research data, examine processes for collecting and analyzing business research data, and shows how to prepare and present marketing research reports. A basic knowledge of statistics is a pre-requisite for studying this course. The learning outcomes of the course are expected to be:
- The students should be able to appreciate the contribution of business research to any type of organization.
- The students should be able to delineate the benefits and limitations of the tools and techniques employed in business research.
- The students should be able to evaluate the changing nature of business research and assess the contribution of these changes to actionable business research.
- Teacher: Hamza V.K.