Course Description
Advertising is a pervasive presence in developed and developing economies, and an important,
evolving part of organizations’ marketing activities and integrated marketing communications
programs. The course aims to develop your understanding of advertising as an element of
marketing communications, of how the advertising planning process is managed, and the various
factors affecting decision-making in this area.
Course Objectives
- To understand the process of marketing communications.
- To understand and integrate marketing communications theory and concepts with all elements of the promotional mix.
- To acquaint students with approaches and methods to develop, execute and evaluate advertising campaigns.
- Application of Advertising through the development and implementation of an advertising plan.
- Teacher: Hamza V.K.